Privacy Policy
Last updated : 22/12/2024
1. Introduction
The website Auri’s Way (hereinafter “the Website”) is committed to protecting your privacy and ensuring the confidentiality of your personal data, in accordance with the General Data Protection Regulation (GDPR – EU 2016/679), the French Data Protection Act, and all other applicable regulations.
This Privacy Policy aims to provide you with clear, transparent, and accessible information regarding how your personal data is collected, used, shared, and protected when you access and interact with the Site.
By accessing this blog, you acknowledge and accept the practices described in this Privacy Policy. We encourage you to review this page regularly to stay informed of any changes or updates.
2. Personal data collected
“Personal data” means any information that relates to an identified or identifiable individual. This does not include data that has been anonymised or aggregated in a way that it can no longer be used to identify a person.
We may collect, use, store, and transfer various types of personal data, either directly or indirectly, which we categorise as follows:
- Identity Data: first name, last name, username or similar identifier, title, date of birth, and gender.
- Contact Data: billing address, delivery address, email address, and telephone numbers.
- Technical Data: IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices used to access this Site.
- Profile Data: username and password, preferences, interests, comments, survey responses, and history of purchases or bookings.
- Usage Data: information about how you use the Site, including pages viewed, visit duration, and navigation paths.
- Affiliate and Marketing Data: click IDs and event tracking from affiliate links or marketing content.
- Marketing and Communication Preferences: preferences for receiving marketing messages and your communication preferences.
3. How we collect your data
We collect your personal data through:
a) Direct interactions
You may provide personal data by filling in forms or by corresponding with us via email, phone, or social media.
This includes when you:
- Complete a contact form;
- Leave a comment on the Site;
- Create an account or subscribe to updates;
- Enter a competition, promotion or survey;
- Participate in social media interactions;
- Navigate through pages on the Site.
b) Automated technologies
c) Third-party sources
d) Keeping your data up to date
4. Purposes for processing your data
We use your personal data for the following purposes:
- Responding to enquiries and comments: When you contact us or leave a comment, we collect your name and email address to reply and ensure appropriate moderation of content.
- Website analytics: We use Google Analytics to collect aggregated, anonymised data about user interactions to optimise the Site’s performance and user experience.
- Affiliate marketing: The Site contains affiliate links (via TravelPayouts) to external platforms such as GetYourGuide, 12Go, and Tiqets. Clicking on these links may result in cookies being placed to track purchases and assign commissions. These cookies do not identify you personally.
We process your data in accordance with applicable data protection laws and are committed to confidentiality and security.
5. Legal basis for processing
We only process your personal data when legally permitted. Under the UK GDPR, the lawful bases we rely on include:
- Consent: for the use of non-essential cookies and responses to contact forms.
- Legitimate interests: for site performance monitoring and improvement, provided that such interests are not overridden by your rights.
- Legal obligation: where processing is necessary to comply with legal or regulatory requirements.
6. Tools and third-party services
6.1 Analytics tools
Google Analytics: collects anonymised data to help us understand how users engage with the Site.
Data retention: 14 months
You can opt out by adjusting your cookie preferences through the cookie banner.
6.2 Cookie consent
6.3 Affiliate networks
We may share your personal data with the following categories of recipients, solely for the purposes outlined above:
- Our hosting provider (Hostinger, with servers located in the UK/EU);
- Analytics service providers (e.g. Google);
- Affiliate platforms;
- Governmental or regulatory authorities, if legally required.
All third-party processors act in accordance with our instructions and the GDPR.
8. Data security
We implement appropriate technical and organisational measures to secure your data against unauthorised access, loss, or alteration:
- SSL certificate securing data transfers;
- Regular site backups;
- Access control measures limiting data access to authorised personnel only.
9. Your data protection rights
Under the GDPR, you have the following rights:
- Right of access – to know what data we hold about you;
- Right to rectification – to correct any inaccurate or incomplete data;
- Right to erasure – to request deletion of your data (“right to be forgotten”);
- Right to restrict processing – to limit how we use your data in certain cases;
- Right to object – to the use of your data in certain circumstances, including marketing;
- Right to data portability – to receive a copy of your data in a machine-readable format.
You may exercise your rights by contacting us at contact@aurisway.com. We will respond within 30 days, unless the request is particularly complex.
10. Data retention
We only retain your personal data for as long as reasonably necessary for the purposes outlined in this Policy, including compliance with legal, regulatory, tax, or reporting requirements.
Retention periods include:
- Contact form data: retained for up to 3 years after the last interaction;
- Analytics data: retained for 14 months via Google Analytics;
- Affiliate cookies: stored for up to 30–90 days, depending on the affiliate partner.
We may retain data for longer if required to defend legal claims or resolve disputes.
11. Cookies and similar technologies
The Site uses cookies and similar technologies to enhance your experience. Types of cookies include:
- Essential cookies – required for the website to function (do not require consent);
- Analytics cookies – used for anonymous traffic analysis (Google Analytics);
- Marketing/affiliate cookies – track clicks on affiliate links and help assign commissions.
You may manage your cookie preferences at any time via the cookie consent banner or the “Modify Cookie Preferences” link on the Site.
For more details, please refer to our Cookie Policy.
12. Children’s privacy
13. Changes to this policy
14. Supervisory authority
If you have concerns about how your personal data is handled, you have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO)
📍 Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
🌐 www.ico.org.uk
For questions or requests regarding this Privacy Policy, please contact us at:
📧 contact@aurisway.com